| REGULARS: A retired man in his 60s walks to the Bird on a Wire regularly for coffee in the morning. He
wants to know if there are any events happening at the cafe so he can plan to either attend or avoid it on those days. |
- See the calendar and hours the business is open.
- Information about events.
- Changes to the menu.
- Page is easy to navigate on a phone or PC.
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- Place a calendar or a link to one prominently on the landing page.
- Include a feed of upcoming events in addition to the calendar.
- Make sure the menu is linked out from the landing page.
- Make the page responsive!
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| COFFEE LOVER: A younger tech worker is looking for a place to have a meeting or to work that has good coffee. He is looking up the website before going to the cafe in order to see if it has good reviews, what the menu is like, and what kind of accomodations it has. |
- What is on the menu? Both drinks and food.
- Is there wifi?
- How much room is there? How many seats and tables?
- Can you reserve tables?
- When is it open?
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- Link the menu prominently on the landing page.
- Include photos of the cafe on the landing page.
- Add a small section on the amenities (wifi, etc).
- Tout the quality and source of the coffee!
- Make sure to include closing/opening times.
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| BARHOPPER: A middle-aged man looking for a place to hang out and drink in the evening. Interested in finding new locations. Happens across the cafe on google maps, and looks to see if they serve alcohol, and how late they’re open. |
- Does this place serve alcohol? What kinds?
- How late are they open?
- Is there a parking lot?
- Do they have TVs playing sports?
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- Mention that beer and wine are served on the landing page.
- Include an alcohol section on the menu.
- Add a paragrpah about parking, and a link to google maps.
- Make sure there are pictures showing the interior of the cafe.
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