| CONNOISEURS: An older white woman sees the booth at the market, and is intrigued. She either asks for a card or take a picture of the sign, and looks up the site later in the day, at her leisure. On her ipad, she navigates to the website, she looks for the gallery, in order to locate the print that she saw earlier, then looks for a contact page in order to ask additional questions. They will also want to see information on the materials used, and perhaps some background on the artist himself |
- Finding the particular piece they were interested in.
- Whether the website and business appear legitimate.
- Contact information.
- Page formatted well for a tablet or phone.
- Easily navigated.
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- Make sure the gallery is prominently linked either directly from the front page or in the navigation menu.
- Include a page with a short profile of the artist, and also include information about the specific materials and processes used in creating the prints.
- Style the whole site with responsive CSS, to make sure it looks like on a tablet. Don't use too-small fonts, so it can be easily read.
- Use a color palette that conveys a certain upscale sophistication, in order to reassure the customer that this is a legitimate business.
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| TOURISTS: A younger white man is on vacation in Seattle with his family. He spots a print that he really likes, and excitedly tells his wife about it. While standing right there in front of the booth, they look up the website on their phone, to see if they can identify the print, and perhaps get a price. They only look at the gallery, and the pricing sheet, then discuss among themselves if it would fit in their home. |
- Is the website easily navigable with one hand on a smartphone?
- Finding out the price of the print without talking to the sales agent.
- Does the site look professional and "real"?
- Site name or URL is easy to remember for later.
- Shipping pricing information.
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- Make sure the links to the gallery are large enough to easily clicked on with a thumb, on the mobile version.
- Include prominent to link to pricing sheet, including shipping costs and limitations.
- Link out to pricing information from the gallery page.
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| BUSINESS: An older white guy walks up to the booth trying to act casual. He asks a few questions, and takes a card. Later that day, at his office, he looks up the website on his PC, with a large monitor. He thoroughly investigates the website, looking at the background information on the artist, seeing if they have an interesting story. He browses the gallery, looking for particular colors and themes that would match the decor of his business. Finally, he looks not for a contact form, but for an email address, in order to get in touch directly with the artist. |
- Does the art fit with my business?
- Does the site look interesting?
- Able to find contact information for the artist.
- Information on the background of the artist, and the art itself.
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- Make sure there's a detailed profile page for the artist, and a description of each print.
- Include direct contact information not only on a form.
- Style the site to not look too boring.
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